How We Engineered a Luxury Collapsible Display Box for 338 Degrees
When Melbourne-based luxury confectionery brand 338 Degrees came to us, they had a clear vision – but also a big challenge. They wanted a premium display box that would look stunning on retail shelves, reflect the craftsmanship behind their caramels, and adapt to two very different product types. On top of that, it needed to be collapsible, not just for shipping, but for something many brands overlook: storage.
If you’ve ever worked in retail, you know backroom space is gold. Rigid display boxes take up too much room, and once they’re damaged, they’re useless. Our job? Create something that delivered luxury presentation, practicality, and brand consistency – without compromise.
Founded by Tash Lindsay-Barker, this boutique Melbourne Confectioner is elevating sugar to another level. 338 degrees is the exact temperature at which sugar caramelises, epitomising its precision and detail. Handmade, using sugars sourced from around the world and the finest Australian ingredients, this is a brand with an unerring commitment to quality. So when it came to packaging, it couldn’t just hold the product; it had to tell the same story of quality and care.
The brief was ambitious: create a luxury display box that could hold both caramel bags and pillow boxes, look incredible in-store, and still be collapsible for freight efficiency. It also had to assemble quickly, and carry the same premium branding across every surface.
This wasn’t just a box; it was a balance between aesthetics, engineering, and usability.
We started with one of our signature magnetic box structures and asked: how can we make this both functional and beautiful in a completely different way?
The result was a design that folds completely flat for shipping and storage, yet springs to life as a sturdy, luxury display when assembled. No loose parts, no fuss – just smart engineering that works.
Inside, we created a die-cut platform to keep caramel bags perfectly aligned, and a folded cardboard divider so the pillow boxes could sit neatly above. Every surface was considered: the interior features a bold abstract print that complements 338 Degree’s brand identity, while the exterior is finished in textured white stock for a clean, premium look.
And because functionality matters as much as beauty, we added something practical: the backboard carries vendor re-order details so retailers can restock with ease.
When the sample arrived at the office, it didn’t just meet the brief – it elevated it. The display box combines premium aesthetics, space-saving innovation, and brand consistency in one seamless design. Most importantly, it reflects what 338 Degrees stands for: quality, creativity, and attention to detail.
“PR Packaging was instrumental in creating this display box. I had a loose brief, and they worked with me to develop a solution that was beyond my expectations. PR Packaging took the time to fully understand the challenge, the brand and collaborated closely with me to produce the design. Beyond their packaging expertise, their retail insight, attention to detail, and genuine commitment to creating something that solved my problem made the entire experience a masterclass in customer service. Thank you.” – Tash Lindsay-Barker (338 Degrees Owner)
At PR Packaging, we love challenges like this. If you need a luxury packaging solution that balances creativity with practicality, whether for retail, e-commerce, or something completely custom. We’re ready to make it happen.
Talk to our team today.
Links: Send us an enquiry | 338 Degrees Website
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